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WEB OUTCOMES MANAGEMENT  
 

INTRODUCTION
1: CORP MISSION
2. GOALS-OBJECTIVES
3. WEBSITE GOALS
4. CLAIM BENEFITS
5. CLAIM RESULTS
6. SUCCESS FACTORS
7. SITE COMPONENTS
8. COMPONENT USE
9. USER ACTIONS
10. RELEVANCY CHECK
11. TRACK & MEASURE
12. SITE IMPROVEMENTS
Creating the Linkage

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 Company Goals


WOM Diagram Small Version as Place Indicator In listing company goals, continue to drill down into more detail. Goals discuss the company's activities in mid-term time-frames of 2-3 years.

World Wide Web Goals are a list of events, targets and milestones the company must meet to achieve its stated vision and mission. Look at your goals as success markers and make sure to include everything needed if you are to achieve your mission.

Be specific, clear and concise as possible. Unclear goals are never achieved. Goals without a target date usually occur late if at all. List as many goals as possible, all that are necessary if the mission is to be achieved. It is wise to categorize your goals by business functional groups, departments or business processes.

    This will help in understanding the role each group plays in the overall success of the company. Groups might include, among others:

    • Corporate Goals,
    • Management Goals,
    • Product Goals,
    • Market Goals,
    • Sales Goals,
    • Operational Goals, or
    • Financial Goals.
Make each goal realistic and achievable given your resources, personel, management experience, etc. At the end of each group, write a brief paragraph that defends your ability to achieve the goals in that group.

    Feel free to also include some goals of a general nature - those you feel are integral to the vision and mission - such as:

    • Understand customers, competition and industry, and meet specific customer requirements.
    • Improve product / service / channel / customer congruency.
    • Grow the company by reaching [X] new markets through [X] new channel partners.
    • Develop company values and culture.
    • Hire the best people.
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 Company Objectives


World Wide Web Company objectives drop down a level to still more detail, specificity and operate within a very short time-frame. List your company's specific objectives, very finite and actionable tactics which will be employed within the next 6 months or year and which are necessary to carry out each of the company's goals listed above.

For example: In order to help attain our primary goal of [list first primary goal from above] during the next year, the company must do [X] by Month [Y]. Other ways of stating objectives include:
  • We will accomplish [x] by [Month], 20[xx].
  • We will complete [x] by [Month], 20[xx].
  • We will finish [x] by [Month], 20[xx].

Once you have outlined corporate objectives, you have reduced a very broad and pithy long-term vision statement to a long-term mission statement to mid-term company goals to near-term tactics and objectives that must be accomplished this year. Then, of course, good planning says to reduce the near-term objectives into even smaller steps.

A six month objectives can be broken into six steps, each of which has 4 week-long parts. Everyone should know what has to be done today, this week, this month to reach the near-term objective, to achieve the mid-term goal necessary to fulfill the mission that satisfies the company's vision.


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 Priortizing


World Wide Web Take a moment at the end of this Goals and Objectives section to prioritize. Order your goals and objectives in order of importance. There are always those more critical to success than others, or require monitoring more closely because of their nature, or those goals and objectives upon which others depend. Prioritize so you can come to an understanding of their relative importance to the success of the mission and vision.


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