The web offers a high return to risk ratio, but it requires a methodical and systematic approach if you are to exploit it.

Continuous Improvement - Another of the Vital Few Website Best Practices Manage System Variables to Control Business Outcomes

    On the web managing outcomes means exercising control over a vast array of variables that influence visitor behavior. Successful websites rely on system and process. Some reach conversion in excess of 30%. In a complex environment such as the Internet, it is imperative that the SMB adopt a system designed to manage costs, time-cycles, risks and results.
Elimination of Guesswork

    Success is absolutely dependent on the elimination of intuition and subjective guesswork. Trial-&-error and rip-&-replace strategies are replaced with a data-driven system in which action is informed by solid and constant feedback.
The Features of Iterative Website Management

  1. Tightly links your website initiatives to your organization's goals and objectives
  2. It is scientific in nature — standards-based, data-driven, and business-focused
  3. Focuses on small incremental site refinements in a steady progression toward desired results
  4. Every step is measurable - identifying metrics that track progress toward established goals
  5. It uses the successful visitor experience as the measure of website effectiveness

The Benefits of Continuous Improvement

  1. Immediate Results - Turnaround cycles on website improvements are measured in days, not weeks, not months.
  2. Eliminates Risk - The process loop is a constant source of feedback, providing information that justifies costs and informs actions at every small step along the way.
  3. Reduces Costs - Inexpensive to implement. The system is designed to accomplish tasks on small budgets and low-information operations.
  4. Highly Effective - Focuses your web efforts on tracking and measuring and the resulting information that drives every site improvement and refinement.




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Successfulweb offers a proprietary website improvement system for Small to Mid-Sized Businesses (SMB), building successful websites on limited budgets resulting in conversion rate increases up to 500%.