Developing A Site Structure That Promotes Success:
Reverse engineering a website reveals the component parts most responsible for its effectiveness at achieving its goals. This framework organizes web efforts around a continuous and tightly held connection between the website and the organization's goals.
5 Layers Of Focus
Divide a website into 5 building blocks, layers that help engineer the user experience and link that experience to company goals. Think of the first three layers: management, value creation and persuasion layers as "behind-the-website" business decision layers.
The fourth is the surface layer, the website itself. The top layer is the impact all other layers have on the goals set for the site, both for the organization and for the site visitor.See Another View
What do you measure on a website to determine its effectiveness? These 5 layers become the building blocks for how a website is organized around how you build a positive user experience and then use that as the measure of the effectiveness of a website.
Five Layers Give Focus and Direction to Web Efforts
Key Success Indicators (KSI)
In any activity, there are a series of events, issues or conditions on which success depends. These are forward-looking indicators called Key Success Indicators (KSIs). There are 24 of these core issues and they focus and target website efforts toward the most highly impactful website activities. This makes highly effective websites on small budgets possible.
Best Practice Markers
Each success indicator can be broken down into a series of best practices, when if executed well, will insure the success of that particular indicator. These best practices become the basis for the website assessment survey questions, upon which your website is scored and from which improvement recommendations are derived.
Key Performance Indicators (KPI)
Best practices and the improvement recommendations that flow from the assessment survey are tracked and measured by a series of key performance indiccators. These are backward looking and measure the quality of the implementation of each best practice and guide the continuous improvement cycle.
SOLUTION INTRODUCTION
