On a Scale of 1 to 10, How Complicated Is Web Development?
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Did you answer less than 9 or 10? That's the problem with the web: it appears deceptively simple. Yet, it's anything but. Low-information web efforts tend to stop at the surface plane. PRETTY VISUALS are not enough! Like architecture, form follows function. Today, users are experienced, saavy and impatient with mediocrity. Today's web is a highly sophisticated environment. Intuition and trial-&-error don't work any more. They only result in resource dilution, while giving your competitor the advantage. |
Your website is not objects on a web page. It's the visitor's reaction to those objects and the business results that provides. So divising a system to monitor and audit visitor behavior is a prime SMB objective. |
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Objects on web pages are driven by intent. A constant feedback loop where action is measured and used to drive the next action is absolutely the only method for systematic website improvement whose outcomes are not only manageable, but predictable.
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Making that happen is enough science that you need a methodology, a process or system if you are to achieve predictable results. Evolve your web efforts and business results through what is referred to as "Continuous Improvement". It's data-driven, and most of all, it builds a knowledge-base over time where you'll come to not only understand, but predict, visitor behavior.
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