In complex systems like a website, reaching goals are best managed by use of a "Continuous Improvement" process. bpSCORECARD employs a 5 step framework recommended by global technology consultants, The Gartner Group.

It's an orderly structure to target and focus your site improvement efforts:, minimizing costs and risk while accomplishing the highest possible results:

1. Needs Assessment
2. Problem Identification
3. Problem Remediation and Fixes
4. Empirical Validation and
5. Interative Enhancement.

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1. Needs Assessment:

Any change-point starts with a needs assessment. Look at it as a website health diagnosis. This helps us help you maximize the past expenditures to best advantage and help make the right investments in the future.

Site Assessment Survey
A survey questionaire accurately scores your website, identifying what's working and what's not. It set's the stage for tailoring optimization information to your specific site issues.

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2. Problem Identification

We find sites generally maintain costly and unproductive assets while under-utilizing the more powerful ones. Problem Identification roots these out:

• exposing your site's strengths and weaknesses,
• identifying web factors that most positively and negatively influence visitor behavior,
• highlighting blockers and barriers to achieving organizational goals and objectives.

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3. Problem Remediation

We've seen just about every problem your website is experiencing and have, at the ready, current best practices and solutions implemented by successful websites.

You'll receive a report with a list of site improvement recommendations and problem fixes that are innovative, imaginative and transformative. Further, they're prioritized based on the impact they'll have on your business results.

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4. Emperical Validation

Metrics are at the heart of any management process directed at continuous improvement, such as website change and improvement management. If you can't measure, you can't manage it. Tracking and measuring visitor behavior:

• justifies web expenditures,
• understands visitor behavior and patterns,
• highlights progress toward goals and objectives, and
• informs future improvement decisions.

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5. Iterative Enhancement

A key ingredient is how you arrive at improving your website and the business results that flow from those decisions. What site improvement strategies you use to execute web development is largely the determinant of your success.

Iterative management is a data-driven process - intent on small manageable and incremental improvements, driven by tracking data. It eliminated guesswork, trial-&-error and rip-&-replace strategies. It is designed to operate on small budgets, with small teams and short time cycles.