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Your Lack of Web Success is a Knowledge Gap

As an SMB, you don't have the web budget to hire those most in the know. You experience weak web results because you have a "low-information" team.

• You're not a web expert, so you think "pretty works",
• Most web developers are graphics designers, so they give you something "pretty",
• So you both loose. The web has millions of these highly produced, visualy "pretty" sites, that fail financially,
• Access to information and skills maintenance in a rapidly changing environment must be a major objective.

Keep Management Up-to-Date

Websites are business problems first, design problems second. To keep efforts on course, management must stay up on what drives website success:

• how do you maintain a tight link between the website and corporate goals and objectives?
• what is the connection between objects on a web page, a positive visitor experience and the business results that provides?
• how is company's unique value proposition and how is it expressed through your website for competitive advantage?
• how do you manage a website improvement process to maximize impacct and minimize costs and risks?
• what metrics are required to track and measure progress toward goals?

Successfulweb Offers Multiple Channels for Knowledge Transfer

We've identified methods of knowledge transfer to make SMB web efforts successful on limited budgets. To determine the size of your company's information gap, try this short assessment quiz.

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Quick Tour - Executive Summary